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NoteNew and part-worn tyres are available by phone: call 0121 389 4396. Online new-tyre booking is under maintenance; book fitting for tyres you own.

Cookie Policy

Last updated: 4 November 2026

This Cookie Policy explains what cookies are, how we use them on the Sona Tyres website, and how you can manage your preferences.

1. What are Cookies?

Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

2. How We Use Cookies

We use cookies for the following purposes:

  • Strictly Necessary Cookies: These are essential for the website to function properly. They enable core features such as secure login, adding items to your basket, and remembering your vehicle details during a session.
  • Optional measurement: If Google Tag Manager is configured and you opt in, analytics and advertising measurement can help us understand service bookings, enquiries and interactions such as telephone and directions clicks. These clicks do not prove a completed call or garage visit. Optional tags are not loaded before your consent. Personalised advertising is not enabled.
  • Functionality Cookies: These are used to recognize you when you return to our website. This enables us to personalize our content for you and remember your preferences (e.g., your saved vehicle registration).

3. Specific Cookies We Use

Our website utilizes cookies from essential third-party services:

  • Clerk Authentication: We use Clerk to manage user accounts. Clerk sets necessary cookies to keep you securely logged in and manage your session state.
  • Stripe (where applicable): For secure payment processing, Stripe may set cookies required for fraud prevention and transaction completion.

4. Managing Your Cookie Preferences

Your optional measurement choice is saved in this browser’s local storage until you change it or clear site data. You can decline or withdraw consent below. Withdrawing consent stops new measurement events and reloads the page if Google tags were running; use your browser settings to remove cookies already stored.

Optional measurement

Allow analytics and advertising measurement to help us understand bookings and enquiries. This is optional and does not affect booking or contacting us. Personalised advertising is not enabled.

Your choice: not yet set.

Most web browsers allow you to manage cookies through the browser settings. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies.

Please note that if you disable or refuse strictly necessary cookies, some parts of this website may become inaccessible or not function properly (such as the ability to log in or complete a booking).

To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit aboutcookies.org or allaboutcookies.org.