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NoteNew and part-worn tyres are available by phone: call 0121 389 4396. Online new-tyre booking is under maintenance; book fitting for tyres you own.
Sona Tyres

Privacy Policy

Last updated: 4 November 2026

At Sona Tyres ("we", "us", "our"), we are committed to protecting and respecting your privacy. This policy explains how we collect, use, and store your personal data when you visit our website or use our services.

1. Information We Collect

We may collect and process the following data about you:

  • Identity Data: First name, last name, title.
  • Contact Data: Email address, telephone number.
  • Enquiry Data: The name, contact details and message you submit through our contact form, stored in our website database for authorised staff to review and respond to.
  • Vehicle Data: Vehicle registration number, make, model, and tyre specifications.
  • Transaction Data: Details about payments and services you have purchased from us. Note: We do not store raw credit card details; these are handled securely by our payment processors.
  • Technical Data: IP address, browser type and version, time zone setting, and operating system used to access our website.

2. How We Use Your Data

We use your personal data to:

  • Process and manage your bookings and orders.
  • Contact you regarding your appointment (e.g., confirmations, reminders, or stock issues).
  • Respond to enquiries submitted through our contact form.
  • Maintain your vehicle history in our system to speed up future bookings.
  • Improve our website, services, and customer experience.
  • Comply with our legal and regulatory obligations.

Optional website measurement

If optional measurement is configured and you consent, Google Tag Manager can pass booking outcomes and interaction events to analytics and advertising services. Our custom events do not include names, email addresses, phone numbers, vehicle registrations or enquiry text. A booking event may include its reference for deduplication, the service type and quoted value; this is not confirmation of a payment. Personalised advertising is not enabled. You can decline or withdraw optional measurement on our cookie preferences page without affecting access to services.

3. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. Access to your personal data is limited to those employees, agents, and contractors who have a business need to know.

4. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. By law we have to keep basic information about our customers for tax purposes for six years after they cease being customers.

5. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the right to:

  • Request access to your personal data.
  • Request correction of your personal data.
  • Request erasure of your personal data.
  • Object to processing of your personal data.
  • Request restriction of processing your personal data.

6. Contact Us

If you have any questions about this privacy policy or our privacy practices, please contact us at:

Sona Tyres
Unit B, 1200 Coventry Road
Birmingham, B25 8DA
Email: contact@sonatyres.com
Phone: 0121 389 4396